For Further Information: www.beingtrue.com

ARCONA

We at ARCONA are dedicated to offering the highest quality, most effective skin care for both home and professional use. Enzymatic-based ingredients in ARCONA products include high concentrations of antioxidants, plant lipids and extracts, sea vegetables, essential oils, vitamins and minerals. Our ingredients are processed and products manufactured according to state-of-the-art, chirally correct technology.

The key to ARCONA's effectiveness is its active ingredients and the way they are combined and processed. Cosmeceutical-grade ingredients, such as enzymes, antioxidants and amino acids, are formulated to work synergistically to deliver powerful results. These active ingredients are cold-processed at very low temperatures, in small batches, to keep them active and effective.

ARCONA products do not contain petrochemicals, binders or fillers, chemical stabilizers, parabens, sodium lauryl sulphates, perfumes, dyes, or any other caustic, toxic ingredients. There is no scientific evidence that such additives support more than a brief, cosmetic change in the skin, and there is proof that these substances clog the pores and block the restoration of healthy, balanced skin.

For Further Information: www.arcona.com

BeingTRUE

Concise and modern, our skin care consists of three core collections for skin types — Restoring for Dry, Balancing for Combination and Harmonizing for Oily. For specific skin conditions, there is Purifying for Acne and Comforting for Sensitive. The Anti-Aging Collection compliments all with clinically proven results featuring the powerful, multifunctional antioxidant IDEBENONE. Constant defense and repair counters continuous aging as the supportive cast of Licorice Root, Mulberry Extract and Vitamin A amplify brightening benefits. Clinical studies show the Anti-Aging Collection delivers a 92% overall improvement in skin after 6 weeks of use. The Essential Collection completes all regimens with unique products that accommodate for the differences in preference and performance.

Our Protective Collection surpasses traditional mineral makeup with a superior level of protection and perfection and completes the BeingTRUE® skin care regimen using the exclusive technology of IDEBENONE. Our proprietary BeingTRUE® Antioxidant Complex of Vitamin E, Japanese Green and White Teas offers superior daily defense from free radicals and UV exposure doubling with powerful anti-inflammatory benefits.

BeingTRUE® brings together the most essential elements — clinical results, experiential treatments, and exquisite products in mineral foundation, skin and body care.

For Further Information: www.beingtrue.com

ESSIE NAIL PRODUCTS

Essie has become the most trusted name in the business, continually raising the bar by being the first to add new, cutting-edge products for salon professionals, and timely, user-friendly tools for consumers.  Nail technicians, consumers and celebrities rely on essie for its smooth finish and remarkable durability. After 28 years of coating and caring for the nails of women and starlets alike, the brand has become iconic, winning countless magazine awards and the Achiever Award from Cosmetic Executive Women.

The secret to its success? "The polishes satisfy two needs," says Essie. "They're classic yet fashionable. You can be a little bit more daring on some days, or more elegant on others. But the beauty is, no matter which color you choose, if your nails are done, your look is finished. It pulls everything together."

For Further Information: www.essie.com